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Staggering Mobile Consumer Usage Statistics

November 24, 2013/in General /by admin

As more and more people use smartphones and other mobile devices, the frequency of making purchases and finding new businesses via mobile Internet has increased significantly. If this trend continues, which professionals affirm will, we can expect more people to search the web on their mobile devices than desktop computers by 2015. As of 2013, […]

What You Can Expect With a Mobile Website

November 24, 2013/in General /by admin

With the increase of mobile web use, whether it is via smartphones or portable tablets, many companies have created mobile websites to ensure that consumers can view their business information easily and quickly. There are many benefits to having a mobile website for your own local business. Consider the following: The Consumer Viewing Experience Consumers […]

Staggering Mobile Consumer Usage Statistics

November 24, 2013/in General /by admin

What You Can Expect With a Mobile Website

November 24, 2013/in General /by admin

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Staggering Mobile Consumer Usage Statistics

November 24, 2013/in General /by admin

As more and more people use smartphones and other mobile devices, the frequency of making purchases and finding new businesses via mobile Internet has increased significantly.

If this trend continues, which professionals affirm will, we can expect more people to search the web on their mobile devices than desktop computers by 2015.

As of 2013, 55% of all mobile users have a smartphone. Since at least 91% of adults worldwide own a cellphone, this means that half of these people use smartphones.

Out the 70% of all shoppers who brought their smartphones with them to shop, at least 62% went to the company’s mobile website before visiting the store.

Mobile coupons are expected to increase within the next year because of the sheer amount of people who now use smartphones. By 2014, experts predict there will be over 53 million mobile coupon users.

Over 65% of shoppers in the United States visit business websites before making in-store purchases. Most of these users would like to use a touch screen device while in the store to help make purchasing decisions.

Thanksgiving and Black Friday sales have seen more activity after consumers browsed mobile websites for deals.

Smartphone users, at least 74%, have used their phones to get directions to store locations and other business information.

50% of smartphone users have accessed GPS location applications in order to find businesses.

Close to half of all smartphone owners access mobile websites to find local stores to visit, while a little under half use mobile websites to find reviews of local businesses.

By the end of 2013, it’s estimated that there will be more mobile devices worldwide than people.

More people make purchases via business mobile websites when compared with mobile social media accounts.

Close to 80% of smartphone users stated that they would like to have more business information optimized for mobile-friendly viewing.

Half of all American shoppers feel that mobile websites and product information has made them more informed than in-store associates.

Almost all cellphone users have used their phones to locate new local companies and in turn, many went on to become new customers.

Along with purchasing decisions, cellphone users check email, listen to music, and watch videos via their phones.

Sources:

Luxury Daily: US Consumers Crave In-Store Digital, Mobile Touch Points:

http://www.luxurydaily.com/54pc-of-u-s-consumers-crave-in-store-digital-mobile-touch-points-cisco/

eMarketer: Mobile Spurs Digital Coupon User Growth:

http://www.emarketer.com/Article/Mobile-Spurs-Digital-Coupon-User-Growth/1009639#VtDzxL6QcVIG76xo.99

Pew Internet: Smartphone Ownership 2013: http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx

What You Can Expect With a Mobile Website

November 24, 2013/in General /by admin

There are many benefits to having a mobile website for your own local business. Consider the following:

The Consumer Viewing Experience

Consumers are a lot less likely to invest time or money in your service and/or products if they can’t access a mobile-friendly business website. Keep in mind that you’ll want your company’s most important information to be at the forefront and easy to find. For example, when a consumer visits your mobile site, your business phone number and address should be prominent. In addition, the services and/or products you offer should be simple to find.
Better Brand Image

Companies with a mobile website boost their brand’s image in a few different ways. First, it shows potential customers that you understand mobile technology and its progression. In other words, you won’t allow your company to be left behind as technology moves forward. Moreover, having a mobile website shows that you want your customers to have the best viewing experience possible.

Higher Search Engine Rankings

Fortunately, major search engines such as Google and Bing are able to determine what kind of device someone is using when performing an Internet search. Therefore, when a consumer searches for a local business from a cellphone or mobile device, the search engine results will provide the mobile website information first. What this means for companies is that mobile websites will rank higher in the search engine results. This in turn, will potentially bring more business.

Increase in Sales

Combined with the aforementioned advantages, sales can increase with a mobile website. Mobile deals and coupons are already a major factor in consumer decisions, and this is expected to increase as more and more people start to use their cellphones and mobile tablets to shop online.

According to a recent survey performed by Google, at least 65% of the 1,500 people who joined the survey stated that they prefer using mobile websites as opposed to applications when researching company information, shopping for new products, and finding directions. Over half of these users end up going into a store to make a purchase after visiting a company’s mobile website.

In addition, 42% of smartphone users don’t consult a traditional website via a laptop or desktop computer before making purchasing decisions. In other words, these consumers rely solely on mobile websites for product and service information. For companies with mobile websites, this of course means increased sales and exposure.

Source: Google: Think Insights: How Mobile is Transforming the Shopping Experience in Stores: http://www.google.com/think/research-studies/mobile-in-store.html

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Half Sized Blog Element (Multi Author Style)

Staggering Mobile Consumer Usage Statistics

What You Can Expect With a Mobile Website

Staggering Mobile Consumer Usage Statistics

What You Can Expect With a Mobile Website

Full Sized Blog Element (Big Preview Pic)

Staggering Mobile Consumer Usage Statistics

What You Can Expect With a Mobile Website

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