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What Is The Difference Between a Mobile Website and Responsive Design

November 24, 2013/in General /by admin

The way websites work has changed dramatically in recent years to include different platforms and browsers. For example, a mobile phone user doesn’t view websites the same way as someone using a laptop. Mobile websites are optimized to load faster by including limited content, fewer graphics. Basically, a mobile website acts as a skimmed down […]

How QR Codes and Mobile Websites Work Together

November 24, 2013/in General /by admin

A QR code is a two-dimensional barcode, that when scanned by QR scanners, smartphones, and certain cameras, will provide information about a particular product or service. In addition to a plethora of product packages, QR codes are seen quite frequently on business cards, restaurant menus, brochures, mail advertisements, flyers, and more. It’s basically a simple […]

What Is The Difference Between a Mobile Website and Responsive Design

November 24, 2013/in General /by admin

How QR Codes and Mobile Websites Work Together

November 24, 2013/in General /by admin

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What Is The Difference Between a Mobile Website and Responsive Design

November 24, 2013/in General /by admin

Mobile websites are optimized to load faster by including limited content, fewer graphics. Basically, a mobile website acts as a skimmed down version of a company’s main website.

However, some business owners opt for responsive design, which acts as a standalone website for their company regardless of what type of device the site is accessed on.

Responsive web design focuses on the actual device used to access the website, and in turn, the website is optimized to fit the dimensions of the device. For instance, an 8-inch portable tablet will have different website dimensions when compared to a 3.5-inch smartphone.

More and more people are using tablets and smartphones to access the Internet. In fact, by the end of 2013, it’s estimated that tablet sales will equal more than $100 million.

So being able to provide customers with a site that’s responsive to whatever device they choose to access the Internet from will help businesses tremendously.

However, with a mobile website, an entirely separate site is built to make mobile viewing even faster and more convenient. Designs, graphics, and videos are usually kept to a minimum in order to ensure users can access only the information they need – and do it quickly.

When a mobile website is created, a subdomain typically hosts a set of files that that are similar to the traditional site. When entering your domain, visitors will be taken to the site based upon the type of operating system they are using.

For example, if they use a mobile device to visit your website, then they’ll be taken to the mobile version of your site. If they’re using a desktop computer to access the site, they’ll be taken to your main website.

Which Should You Choose?

Well, both are good. But if your mobile audience does not need to access every bit of information on your traditional website, a mobile website is the better option so you can scale things down to what they need to access.

Mobile websites allow businesses to specifically accommodate mobile users who are on the go by providing only the information they need; making it convenient and useful for the end-users.

How QR Codes and Mobile Websites Work Together

November 24, 2013/in General /by admin

A QR code is a two-dimensional barcode, that when scanned by QR scanners, smartphones, and certain cameras, will provide information about a particular product or service.

In addition to a plethora of product packages, QR codes are seen quite frequently on business cards, restaurant menus, brochures, mail advertisements, flyers, and more.

It’s basically a simple way for smartphone users to quickly scan items and find out more information on the service and/or product they are interested in. As a result, QR codes also go hand-in-hand with mobile websites and can provide invaluable information.

The Main Purpose of QR Codes for a Mobile Website

The main purpose of a QR code is to provide a way for people to move along to your company’s mobile website for added details on services and products they are interested in.

Once they arrive on your mobile website, the scanned QR code will take them directly to the specific product or service details and any deals or specials you’re promoting.

Even the most optimized mobile websites can still be frustrating for consumers if they have to browse around before finding specific information. QR codes eliminate the hassle by taking people directly to the product or service data they scanned.

QR Codes Statistics and Benefits

Per a recent study performed by QR Aware, more than 52% of consumers have heard of QR codes, and at least 28% of them have used QR codes to scan for additional information. As more and more people become smartphone users, these numbers are expected to grow. Keep in mind that mobile marketing has more than quadrupled over the past few years, and QR codes are the next growth portion for mobile marketing.

Since so many people are turning to smartphones for shopping decisions, QR codes act as a gateway for product and service facts in print. It’s one of the easiest ways for someone to get information from print form into a more detailed, digital format.

Small businesses can especially benefit from QR codes as they can be placed literally anywhere. As previously mentioned, you can place a QR code on your business cards, on your products, in direct mail, on advertisements and flyers, and on brochures. While QR codes can lead consumers back to your product or service, they can also be used to lead people to event information, social media, a mailing list, product registration, and much more.

Source: QR Aware: A Mobile Barcode Awareness Study: http://visual.ly/qr-aware-mobile-barcode-awareness-study

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

What Is The Difference Between a Mobile Website and Responsive Design

How QR Codes and Mobile Websites Work Together

What Is The Difference Between a Mobile Website and Responsive Design

How QR Codes and Mobile Websites Work Together

Full Sized Blog Element (Big Preview Pic)

What Is The Difference Between a Mobile Website and Responsive Design

How QR Codes and Mobile Websites Work Together

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