How QR Codes and Mobile Websites Work Together

/in /by

A QR code is a two-dimensional barcode, that when scanned by QR scanners, smartphones, and certain cameras, will provide information about a particular product or service.

In addition to a plethora of product packages, QR codes are seen quite frequently on business cards, restaurant menus, brochures, mail advertisements, flyers, and more.

It’s basically a simple way for smartphone users to quickly scan items and find out more information on the service and/or product they are interested in. As a result, QR codes also go hand-in-hand with mobile websites and can provide invaluable information.

The Main Purpose of QR Codes for a Mobile Website

The main purpose of a QR code is to provide a way for people to move along to your company’s mobile website for added details on services and products they are interested in.

Once they arrive on your mobile website, the scanned QR code will take them directly to the specific product or service details and any deals or specials you’re promoting.

Even the most optimized mobile websites can still be frustrating for consumers if they have to browse around before finding specific information. QR codes eliminate the hassle by taking people directly to the product or service data they scanned.

QR Codes Statistics and Benefits

  • Per a recent study performed by QR Aware, more than 52% of consumers have heard of QR codes, and at least 28% of them have used QR codes to scan for additional information. As more and more people become smartphone users, these numbers are expected to grow. Keep in mind that mobile marketing has more than quadrupled over the past few years, and QR codes are the next growth portion for mobile marketing.
  • Since so many people are turning to smartphones for shopping decisions, QR codes act as a gateway for product and service facts in print. It’s one of the easiest ways for someone to get information from print form into a more detailed, digital format.
  • Small businesses can especially benefit from QR codes as they can be placed literally anywhere. As previously mentioned, you can place a QR code on your business cards, on your products, in direct mail, on advertisements and flyers, and on brochures. While QR codes can lead consumers back to your product or service, they can also be used to lead people to event information, social media, a mailing list, product registration, and much more.

Source: QR Aware: A Mobile Barcode Awareness Study: http://visual.ly/qr-aware-mobile-barcode-awareness-study